Roulston Research Partner Larry Cornett on the Next Big Thing in Social Media

Roulston Research Partner Larry Cornett recently commented on the findings from the recent Nielsen Social Media Report. Larry was not shocked that social networks and blogs take up 1/4^th of our time online. However, he was surprised microblogging company Tumblr ranked third in time spent online ahead of Twitter and LinkedIn. The site has nearly tripled its audience over the past year and had 15 million unique visitors last month alone. Tumblr allows more engagement between followers than Facebook and Twitter because posts can be reblogged very easily. This is creating popularity among its users but it could also lead to future copyright infringement lawsuits because a lot of the content is reposted or slightly modified. To read Larry’s full article on highlights from Nielsen’s Social Media report and why Tumblr is the emerging player in the competitive Social Media industry please visit http://www.brilliantforge.com/2011/09/12/social-networks-and-blogs-dominate-time-spent-online-with-tumblr-at-3/.

Larry Cornett founded Brilliant FORGE to provide Product and Design Strategy and Management Consulting services to Fortune 500 companies and startups. Prior to founding Brilliant FORGE, Larry was a Silicon Valley product executive with over 16 years of experience designing, defining, and building consumer products at several of the biggest and best technology and internet companies; including Apple Computer, Yahoo, eBay, and IBM. Most recently, Larry was the Vice President of Consumer Products for Yahoo! Search, leading a multinational team of product managers, designers and developers who were focused on creating world-class Search experiences to compete with Google and Bing.