Ross Rubin on Google’s Introduction of Chromecast

July 31, 2013

Google recently announced the introduction of it’s newest device called Chromecast, which is the newest entry into the crowded Internet video industry. The small device costs approximately $35 and promises to let you easily stream Internet video on a television. Plug the device into the back of a TV’s HDMI port, connect it to your home WiFi network and you can then fire up videos or music on your phone, tablet and computer and watch it on the bigger screen. Ross Rubin believes Chromecast’s price point could be its biggest draw stating, “Perhaps the best news about the Chromecast was its price. At $35, it is almost a third of what Apple TV sells for and even significantly less than even Roku. It’s not the solution to everything and it does require initiation from a smartphone or other device. And they don’t have all the services, but have some key ones in Netflix, YouTube and Pandora. It’s not a complete solution, but it’s trying to tackle a single problem — expediently getting online video to your TV — and at a price that beats about everything out there.” To read the whole article please visit


Ross has more than 16 years of experience analyzing consumer technologies. Prior to founding Reticle Research, he was executive director and principal analyst for the telecom industry at The NPD Group, where he provided analysis on a wide range of topics to clients and helped t launch several research products. Prior to NPD, Ross founded and developed the consumer access and technology service at Jupiter Research, where he served as vice president and chief research fellow. If you would like to speak with Ross further about this topic please contact


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