Roulston Technology Partner Rob Enderle on Yahoo’s Acquisitions

July 16, 2013

Yahoo has been in the news frequently the last several months as CEO Marissa Mayer tries to make the company more competitive. She made a major billion-dollar acquisition of the popular blogging platform Tumblr in May and has acquired a number of start-ups including the email organizing company Xobni, iPhone video and picture converter app company Qwiki, and picture taking applications maker GhostBird Software among others. While some in the industry feel that these acquisitions are positive steps in rebuilding the challenged internet giant others like Rob Enderle feel it could be a sign of lack of innovation. He states, “When a CEO is in trouble, and innovation is not happening internally, they go acquisition crazy. Marissa Mayer is bouncing all over the place; it looks like she is in a panic. Making acquisitions in rapid succession also burns through capital, meaning Yahoo must be careful not to eat away too much of its cash reserves or it could wind up “on death watch.” To read the full article please visit

Rob Enderle is President and Principal Analyst of the Enderle Group, a forward looking emerging technology advisory firm. He specializes in providing rapid perspectives and suggested tactics and strategies to a large number of clients dealing with rapidly changing global events. If you would like to speak with Rob on a 1 on 1 basis about this or other topics please contact

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