Ross Rubin on How Nokia Music+ is Still a Strong Competitor

February 14, 2013

The subscription music space doesn’t seem to stray far from its state of equilibrium. Services such as Yahoo! Music and Napster 2.0 get absorbed into Rhapsody, or MOG disappears, and a Rara.com comes on the scene keeping variations on the theme intact. Nokia Music has long been a particularly strong offering as a free service, providing a key part of the Slacker Plus caching functionality for free.

Now Nokia is looking to monetize the offering with a $3.99 per month fee that brings unlimited skips, on-demand downloads and multi-screen access. It represents aggressive pricing for on-demand mobile access to tracks when compared to, say, Spotify or Rhapsody. Nokia will still likely keep the offering exclusive to Windows Phone and out of the hands of the Android infidels, but perhaps we’ll see elements of it migrate to iOS the way that the Nokia Here app has. To view Ross’s full article please visit his blog at http://www.techspressive.com/.

Ross has more than 16 years of experience analyzing consumer technologies. Prior to founding Reticle Research, he was executive director and principal analyst at The NPD Group, where he provided analysis on a wide range of technology topics to clients and helped to launch several research products. Before NPD, Ross founded and developed the consumer access and technology service at Jupiter Research, where he served as vice president and chief research fellow. Ross will be participating in our February 27th Wireless and Mobile Device Roundtable from 2:00-3:30 PM ET in New York. If you are interested in attending or dialing-in please email info@roulstonresearch.com.

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