Roulston Technology Partner Rob Enderle on Apple’s Patent Infringement Victory Over Samsung and How it Affects Other Players

August 29, 2012

The $1B+ win by Apple will now be used as a precedent against any of the other Android licensees in the US and likely be used as a core factor in the ITC decision to block Android products in the US. This should not only improve Apple’s competitive position (effectively they will now profit from every conforming Android product sold going forward) but it will make Microsoft a far better source for a competitive license than Google is (Microsoft can protect through cross license against similar Apple moves). In addition the Windows 8/RT tablets and phones coming to market will have less Android competition as well. RIM will miss this opportunity in sales, their new platform won’t show up until after the holidays, but they are suddenly an acquisition target because Google/Samsung need their patents and Apple/Microsoft won’t want this to happen. RIM could find itself to be the hottest date at the prom. To read the full article please visit


Rob Enderle is President and Principal Analyst of the Enderle Group, a forward looking emerging technology advisory firm. He specializes in providing rapid perspectives and suggested tactics and strategies to a large number of clients dealing with rapidly changing global events.

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