Roulston Media Partner Mark Ramsey on How Radio Can Learn from Facebook’s Advertising Strategy

February 28, 2012

Facebook is creating new ads that automatically show users when their friends have already “Liked” the advertiser, which makes advertisements social and more targeted. The company believes that ads involving endorsements from the people they know resonate better with consumers than traditional online advertisements. It is too early to tell how effective these ads have been but it makes a further distinction between advertising with force-fed messaging than creating personalization toward each individual. The radio industry needs to realize that advertising is going in a non-spot direction by co-creating content with their clients and finding more revenue sources from the audience. Mark states, “In the long run we may find at least two types of radio industries: The “distribution channel” kind, fed on the faceless, nameless agency buys, and the local, in-your-community kind, where broadcasters link consumers and clients in the presence of their brands in countless ways across numerous platforms.” To read the full article please visit http://www.markramseymedia.com/2012/02/the-new-facebook-of-advertising/.

Mark Ramsey Media is one of the best-known research and strategy providers to media companies in America. He has worked with several television and innumerable radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM, and Greater Media in the US to Corus and Astral Media in Canada. Clients from outside broadcasting have included EA Sports and Apple.

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