Roulston Retail Partner Dick Seesel on How Unseasonably Warm Winter has Affected Retailers

February 23, 2012

The 2011-2012 winter season has been unseasonably warm which has been good and bad for retailers. It has allowed consumers to travel to the stores unimpeded but retailers that sell winter clothing and footwear have struggled. Deckers and Abercrombie were two apparel companies that were negatively affected by the weather while companies such as Home Depot benefitted from the mild winter since homeowners and construction professionals never had to shut down projects due to inclement weather. Dick Seesel has seen heavier pockets of seasonal inventory in apparel retailers than last year while looking at stores levels of same-store inventories. However, the good weather will probably drive February comparable sales as people look to get a jump start on the spring season. To read the full article please visit http://www.retailwire.com/blog-post/84702f10-5b96-4693-bfcf-be47971973a3/youve-got-to-love-this-weather-but-some-retailers-dont.

Richard Seesel is the Manager and owner of Retailing In Focus, LLC. He was most recently a Senior Vice President and Divisional Merchandise Manager at Kohl’s Department Stores. Dick is proud to have helped Kohl’s grow from 18 stores to a national retail powerhouse, during an era of change and consolidation throughout the retail industry.

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