Roulston Technology Partner Bart Perkins on the Growing Industry of Business Games

February 14, 2012

The business gaming industry will see major growth over the coming years rising from $100 million in 2011 to $1.6 billion in 2015. Engaging customers and employees with games has become a very effective way to increase the awareness of brands and also reduce the time it takes to train new employees. McDonald’s of Japan has been able to reduce the number of hours that it takes to train new employees from 45 to 24 hours and the company is heavily considering bringing this to the United States soon. Papa John’s is also considering implementing business games into their training process and this promises to be a growing trend with corporations who are looking to reduce the number of hours that it takes to get employees up to speed while reducing the time supervisors spend in the training process. Disney has been particularly successful at creating games for young children up to teenagers to get them engaged in the characters so when they release a movie focused on these characters it will already have a following. This also acts as a test market for the company because it will allow them to determine whether or not there is enough interest to make a high budget movie. Finally, companies are producing serious games that are designed to health purposes and to increase brain use. Insurance companies in particular have picked up on this in hopes it will reduce long-term problems among its client base. Most of the companies in the business games industry are small start-ups, academic, or spin-offs from larger entertainment companies but will be entering the public space in the coming years as the industry grows.

Bart Perkins has over 25 years experience leading IT efforts for major corporations and consulting firms. Former CIO of YUM! Brands and Dole Food Company, Bart developed technology supplier management systems to reduce risk, improve service levels and lower costs. Bart has been a Partner at KPMG Peat Marwick (Nolan, Norton & Co.), a Vice President at Technology Solutions Company, and co-founder of The Value Sourcing Group, an IT vendor management consulting firm. His consulting engagements span a wide range of industries. Bart’s clients include Marriott, Blockbuster, Thermo-Fisher Scientific, Diageo, General Foods, Kraft, Nabisco, IBM, Kaiser Permanente, PepsiCo, NCR, Thomson Reuters, Barilla, Boeing, Aetna, Georgia Pacific, and Heineken. Bart writes a monthly column on IT Management for Computerworld and is a judge for CIO Magazine’s CIO 100.

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