Roulston Technology Partner Rob Enderle on how Blackberry Outages will affect the Industry

October 21, 2011

Roulston Research Technology Partner Rob Enderle recently commented on the largest outage in years for Blackberry last week where users lost access to e-mail, messaging and Internet services across the United States and Canada. Blackberry has had a strained relationship with consumers for awhile now and this might have been the last straw for numerous longtime users. The outages occurred at the worst possible time for Research in Motion, the producers of the phones, because it was the same time that Apple was launching the new iPhone 4S. Rob states, “Damaged by this week’s widespread Blackberry outage, Research in Motion should bleed customers on a “massive scale” as Apple’s iPhone 4S hits stores.” Many of Blackberry’s users have stuck with the phones because of the quality and efficiency of its e-mail system. Despite missing quarterly earnings for the first time since 2004 this week Apple is positioned to take advantage with the new iPhone and new partnership with Sprint. To read the full article please visit

Rob Enderle is President and Principal Analyst of the Enderle Group, a forward looking emerging technology advisory firm. He specializes in providing rapid perspectives and suggested tactics and strategies to a large number of clients dealing with rapidly changing global events. You can visit his website at

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