>2010 Consumption: The year of the woman

February 9, 2010

>One of Roulston Research’s Consumer expert has a theme for her 2010 outlook:

“This is the year of the woman, I can’t think of any store that will do well if they ignore women.”
To make her point she gives as examples Lowe’s and Home Depot. Two big box home improvement stores that appear to cater to nearly 100% men. But she points out efforts Lowe’s has made to grow its appliance business, which is now much larger than Home Depot’s appliance business.
She believes Lowe’s will see benefits from this strategy that will be missed by Home Depot.

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